Rakuten Mobile Post Office Stores Aim to Expand User Base

For a limited time from June to August 2021, Rakuten Mobile, in collaboration with the Japan Post Group, has opened “Rakuten Mobile Post Office Stores” inside selected post offices in Japan. Rakuten Mobile aims to expand these collaboration efforts and leverage Japan Post’s 20,000-plus post offices nationwide to reach customers in less populated areas where it doesn’t have stores. Here, we introduce the initiative along with comments from representatives of both companies.