Behind the Ebates Rebrand and What's to Come

May 7, 2019
by RNN

Ebates is steadily promoting its rebrand to Rakuten with great success. We go behind the scenes to look at some key drivers of the rebrand process.
- Why was it necessary to rebrand and why did it make sense to rebrand to Rakuten?
- What were some of the challenges to rebrand?
- How did the sports partnership provide great assets to increase Rakuten awareness?
- What other marketing initiative helped Rakuten reach a wider audience?
- How does the rebrand strengthen Rakuten's greater reward business?

About Rakuten News Network

Rakuten News Network (RNN) is an internal news site providing daily video news about Rakuten to the company's employees around the world.
The videos on this site, which are originally from RNN, offer an insight into the activities of the Rakuten Group and the various services its diverse workforce provides.