Sprint Week Speeds Ebates Rebrand Ahead

April 10, 2019
by RNN

Ebates hosted a Sprint Week based on the popular "Design Sprint" by Google Ventures, with the aim of getting the whole company involved to accelerate the rebrand process of Ebates to Rakuten.

With the Ebates rebrand to Rakuten well underway and showing great results with new and existing members, RNN shines a spotlight on a significant event that has not only helped speed up the rebrand process, but also make sure it is flawless in all aspects.
Through this video learn:
- Why speeding up the process of the rebrand will help ensure "no member is left behind;"
- How Ebates is mapping out each process of the rebrand in phases;
- What were the responses of some of the participants in the sprint?
And more!

About Rakuten News Network

Rakuten News Network (RNN) is an internal news site providing daily video news about Rakuten to the company's employees around the world.
The videos on this site, which are originally from RNN, offer an insight into the activities of the Rakuten Group and the various services its diverse workforce provides.