Step into the Future Styling Room with Trendy Tech

On October 14-15, 2017, Rakuten Institute of Technology set up a booth with Rakuten Ichiba merchant "e-zakkamania stores" and the University of Tsukuba, based on the concept of a "futuristic styling room," at an event hosted by popular fashion magazine "FUDGE." In this styling room, customers can interactively "wear" clothes on a screen to find the outfit that best suits their size and body shape.
In this video, we step inside this amazing booth that had people lining up for over an hour to check it out, and speak to the project collaborators from Tsukuba University and "e-zakkamania stores."