Rakuten Leads the Way in Data Protection Efforts

While Rakuten boasts a wealth of personal data from its millions of members over the world, this valuable asset must be protected as a top priority. This report looks at one way in which Rakuten is setting an example for data protection standards.
The strictest data protection standards are in Europe, where a new law, the General Data Protection Regulation (GDPR) will be introduced from May 2018, applying to all companies handling EU citizens' personal data. Non-compliance of this could result in fines equating to 4% of global turnover, or 30 billion yen for Rakuten. A significant step in Rakuten's data protection effort was achieved in December 2016, when the EU approved our application to implement Binding Corporate Rules (BCR) – the first Japanese company to reach this high standard.
Watch this video to find out why data protection is key to Rakuten's vision of a global membership.