Rakuten Umaimono Festival 2017 in Nagoya

On September 12-18, 2017, the Rakuten Umaimono (delicious things) Festival 2017 was held in the JR Takashimaya department store in Nagoya. This is a popular event that brings together some of the best food and drink offerings from across Rakuten Ichiba. And when the festival is held in Nagoya, it always attracts the most customers and achieves the best sales!
This year, to mark Rakuten's 20th anniversary, many of the 76 merchants taking part released exclusive and collaboration products that were only available to purchase at the event.

Check out this report to see how merchants and customers found the experience!