20th Anniversary: Regional Empowerment through Rakuten Super Points and Rakuten

In October 2016, the Matsugen supermarket chain, originating from Wakayama Prefecture, introduced the Rakuten Point Card, and the "Matsugen Edy Rakuten Point Card" was born. At a time when many supermarkets are issuing their own point cards, and the use of e-money is becoming more widespread, why did Matsugen choose Rakuten Super Points?
We traveled to Wakayama to find out more about how Matsugen and Rakuten staff worked together to make the project a success.