Rakuten Ichiba New Year Conference 2016

The Rakuten Ichiba New Year Conference is held once every year for Rakuten Ichiba merchants. At this event, merchants learn about the strategy of Rakuten Ichiba and gain know-how on operation and management of e-commerce businesses through attending forums and visiting booths among other things. It is also an excellent opportunity for merchants to build connections between one another. This digest report features many interesting highlights from the event, including the award ceremony for the "Rakuten SHOP OF THE YEAR," and speeches by the Chairman and CEO Hiroshi Mikitani as well as Executive Officers.