Business Topics：Rakuten Energy

Rakuten Energy, Inc. offers two core services: "Rakuten Denki" and "Rakuten Energy Business” to provide retail electricity services for individuals and corporations.

As part of its services for individuals, it provides simplified electricity plans (which were traditionally complex and difficult to understand) through establishing a basic usage charge of ¥0 and a single pay-as-you-go unit price (depending on the level of usage).
It also introduced systems that provide benefits for customers using its services. This includes granting Rakuten Points according to the amount of electricity used and allowing for points earned through other Rakuten services to be used to pay for electricity bills.
Its corporate services offer unique Rakuten-style solutions centered around its customers with stores on Rakuten Ichiba and Rakuten Travel, such as measures to attract customers through links with other business services.

Efforts around the world to rapidly adopt renewable energy (such as solar and wind-based sources that have reduced environmental impacts) for 100% of business-related energy usage are rapidly spreading.
The increased attention being paid to private businesses’ environmental considerations led Rakuten Energy, Inc. to create Project R100, which provides corporate customers with stores on Rakuten Ichiba and Rakuten Travel, etc. with 100% renewable energy. The company also provides the Rakuten Energy Trading System (RETs), Japan's first platform for trading renewable energy and energy conservation using blockchain technology.

Despite the retail electricity market being deregulated more than three years ago, it’s said that more than 80% of households are still using regional energy providers. Rakuten will lead the transformation of the energy market by providing lower-cost, higher-value energy services to these customers.