Tyler
Bachelor of Culture, Media and Society
Joined in 2018
Ad Sales
DX Sales Team 2
Ad Sales Supervisory Department
What are your current responsibilities?
As an advertising sales representative, I support my clients' marketing activities by utilizing various assets owned by Rakuten. As their marketing partner, we support our clients in branding, promotion and problem solving by leveraging consumer behavior analysis data based on more than 100 million Rakuten members in Japan, the Rakuten Ecosystem’s 70 plus services and Rakuten Points. The section I work in is DX Sales, where we plan a variety of campaigns that focus around Rakuten Points. We are also in charge of strengthening clients’ brand recognition, promoting purchases and analyzing customers. To carry out each advertising project, I work with a variety of people within the company, including team members, directors, and those in charge of products, evaluation and campaign management.
How is your background incorporated into your work?
I spent about 11 years in the United States. At Rakuten there is a real international atmosphere, and when I communicate daily in English with our multinational team of engineers, it feels just like I’m working at an overseas corporation. Many of the clients I am currently in charge of are Japanese corporations, but when working with our clients based abroad I have gained experience preparing materials, making proposals and negotiating business deals all in English. The rewarding aspect of advertising sales at Rakuten, where this type of global corporate culture has been fostered, can be summed up in one phrase: "The possibilities are endless.” Currently, I am proposing solutions to my clients utilizing Rakuten Ichiba, Rakuten Recipe and Rakuten Pasha. I would like to continue to plan campaigns that utilize services I have not yet proposed to better meet the needs of my clients.
What do you keep in mind in terms of your attitude toward daily work?
The foremost thing in my mind is to maximize customer satisfaction. As an advertising sales representative, I am also always conscious of being a marketing partner for my clients. While it is important to focus on sales figures, I strive to build a "win-win-win" relationship with my clients, focusing first and foremost on solving their issues and providing the value sought by the end-user. On one occasion, a client who initially had only dealt with us for one brand expanded their business to more than ten brands the following year. I believe this is the result of working together as a marketing partner with an awareness of maximizing customer satisfaction.
What has your career path been like, and how have you grown?
After joining the company, I was assigned to the department in charge of an app called Super Point Screen. For two and a half years I worked with the mission of maximizing app sales. At the time, there were two sales representatives in the team, and like a startup, we worked in tandem to handle all aspects of the business, including internal and external sales, data analysis of ad delivery and system development in collaboration with a team of multinational engineers. As a result, the company was able to create new advertising sales channels and achieved sales growth of over 200% year-on-year. I received the Rakuten Award one year after being assigned to this department. Later, I was transferred to the Ad Sales organization through job rotation. The experience I gained in the previous department — knowledge about app advertising, solution development skills utilizing data based on Rakuten members and the mindset of creating something new from scratch — are all very useful in my current advertising sales role.
SCHEDULE
- 09:00
- After arriving at the office, check email and confirm my schedule and tasks for the day.
- 10:00
- In the morning, internal meetings and desk work. Concentrate on progress management of each ongoing campaign, internal screening for ad delivery, etc.
- 12:00
- Lunch time. I eat at the in-house cafeteria or at restaurants around Futako-Tamagawa.
- 14:00
- Regular meetings with advertising agencies. Report on campaign progress and propose advertising strategies for the next fiscal year.
- 15:00
- Visit clients with a senior colleague. Report on strategies, conduct interviews for next year's proposals and share information on the latest advertising products and examples.
- 16:30
- After returning to the office, send thank-you emails to the clients and advertising agencies I visited. 1-on-1 meeting with a senior colleague. Report and consult on sales progress and concerns.
- 17:30
- Leave the office. After work I sometimes go out for drinks with team members. On my days off, I use Rakuten GORA and Rakuten CarShare to play golf with my family and friends.
*This article is based on information provided at the time of the interview.
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- Applications Engineer
- Infrastructure Engineer
- Data Scientist / Researcher
- Security Engineer
- Information Security / Privacy Governance Specialist
- Technology Management
- Product Management
- Development Support（Q&A, etc.)