Privacy Center

Our commitment to privacy

As a global internet services company, the Rakuten Group understands the importance of privacy and data protection.

Rakuten’s mission is to contribute to society by creating value through innovation and entrepreneurship, and caring for the privacy of our users is a key part of this. We believe that by strengthening internal governance, user control and transparency, we can empower our customers and users to make confident, informed choices about the usage of their data.

In 2016 the European Union data protection authorities approved the Rakuten Group’s Binding Corporate Rules, signifying that our internal standards hold us accountable to a robust privacy framework.

By exploring this Privacy Center you can learn about how Rakuten is using your data, find helpful articles designed to help you better understand technology, follow links to our legal policies from companies across the Rakuten Group, and most importantly, learn about your privacy rights.

If you need any assistance, we are always here for you.