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Sustainability
Rakuten Smart Green Project
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With regard to our electricity demand for the summer as a result of the immediate aftermath of the March 2011 earthquake, Rakuten has made efforts to conserve electricity with the aim of realizing not just the 15% reduction in consumption requested by the Government as a contribution towards reducing the electricity demand of society as a whole, but an even larger reduction of 40% (per capita electricity consumption compared to the same period of 2010). From October 2011 onwards, we will be working to conserve electricity through more realistic and sustainable activities, with the objective of reducing consumption by 20% in employees’ working environments while maintaining our operations.

Electricity conservation measures for this summer (2012)

This summer, we will be implementing electricity conservation that aims to reduce consumption by 20%, the objective for the year as a whole. The main characteristic of our electricity conservation measures at Rakuten is that our daily electricity consumption level be gauged and forecasted on a daily basis.

Based on last year’s 40% electricity conservation activities, we have constructed a working process which gauges and forecasts the electricity consumption at each of Rakuten’s 12 bases in Japan on a monthly basis, analyzed electricity consumption, and devised detailed strategies for conserving electricity without hindering working activities or employees’ health, such as curbing the use of air conditioning and lighting being used in shared spaces.

This year, we will use the Rakuten Smart Green Meter as a mechanism for gauging and forecasting these consumption figures, and implement activities that aim for a more efficient use of electricity by refining this data, such as, for example, as an initial endeavor, measuring the electricity consumption at the Tokyo Head Office using a sensor. We will also be promoting activities using company-internal SNS services to encourage each individual employee to feel personally involved and motivated to conserve electricity by sharing information on electricity consumption with employees on a real-time basis.

In terms of the actual activities which are to be implemented, the areas where efforts were made last year —“lighting,” “electricity taken from power outlets” and “air conditioning”—have been narrowed down to more specific electricity conservation activities.

【Specific parts of electricity conservation measures】
・Using air conditioning set at appropriate levels
・Switching to power-saving PCs and OS
・Recharging via USB chargers (examples: cell phones, electric fans, etc.)
・Decreasing the brightness of PC displays
・Increasing spacing between lights in offices by 50%
Electricity conservation measures for this summer (2012)

Electricity conservation status at Rakuten Group in recent months in 2012

This summer’s electricity conservation status will be described on this page on a regular basis. As of March, we had managed to bring per capita electricity consumption down to 69.6% of the level of the same period of 2010 across 12 offices in Japan (reduction rate of 30.4%).

  • Result: per capita electricity consumption across twelve offices in Japan
  • Prediction: Consumption figures are calculated by last year/this year's calculation
  • Forecast: Current amount of consumption excluding the two offices that are unfixed
  • ※Updated date 2013/2/26
Electricity conservation status at Rakuten Group in recent months in 2012

Sustainable electricity conservation that bears in mind the need to continue operations

Sustainable electricity conservation that bears in mind the need to continue operations

Furthermore, as our approximately 100,000 business partner companies are administered using Rakuten services, guaranteeing the sustainability of our operations is essential from the perspective of our social responsibilities.

We will realize energy usage that does not sacrifice productivity by guaranteeing continued operations and a healthy working environment.

>>Link to Rakuten Smart Green Project

Efforts to reduce electricity consumption last year (2011) (From the immediate aftermath of the 2011 earthquake until the end of August)

In Project 60, we worked to reduce per capita electricity consumption by 40%. Having attained a reduction of 40% by April, we implemented a variety of activities similar to those undertaken in 2012. The results of combining these activities included reductions of 60% in electricity usage relating to lighting as a result of changes which were brought about during working hours, such as bringing forward the time that employees arrived at work.

Efforts to reduce electricity consumption last year (2011) (From the immediate aftermath of the 2011 earthquake until the end of August)
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Rakuten’s CSR

Rakuten’s corporate social responsibility (CSR) represents its efforts to utilize Rakuten Group’s operating bases to contribute to people and society as a whole.

The operations we are developing are becoming part of the infrastructure of society itself. Yet many of our operations depend on the use of electricity. Based on this, our efforts are taking the form of four themes that include energy issues: “New Future,” “Green Energy,” “Eco Operation” and “Company’s Mission.”

Finally, as we continue to communicate the “current status” of our efforts to everyone connected with Rakuten, we are also promoting activities that will allow our partners to see the true nature of the employees who work with us.

>>Link to CSR Top page

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