We are working to ensure effective use of limited resources by steadily reducing environmental loads. In response to unreliable electrical power supplies resulting from the nuclear incident, we have launched "Project 60: Our initiative to reduce power consumption by 40%." "Rakuten Smart Green Projexct: Our initiative to reduce power consumption by 20%." In addition to efforts made in the area of electric power, we have also taken up the "Eco Operation" challenge involving a series of corporate activities aimed at reducing wastage. We will promote these activities from the perspectives of preventing global warming, and of protecting the environment.
- Employees: Eco Operation
- Rakuten Group employees carry out initiatives with an awareness of the need to reduce environmental impact, including reducing paper consumption, using elevators effectively, recycling plastic bottles, and running local cleanup campaigns.
- Tohoku Rakuten Golden Eagles: Environmental Activities
- Efforts are being made to reduce garbage and increase the efficiency of waste sorting and collection by standardizing the food and beverage containers used at all the vendors in Kleenex Stadium. The ball club is also actively working to process and reuse waste that has been collected properly.
- Rakuten Securities: Environmental Initiatives
- Rakuten Securities is engaged in Environmental Initiatives to fulfill its responsibilities to society as an Internet securities company. It conducts a full spectrum of activities from the perspective of supporting the investment activities of customers, from internal process improvements to initiatives approved by customers.
- Rakuten Books: Eco-Friendly Packaging
- Rakuten Books is striving to be more ecologically sensitive by using packaging that has been created to simultaneously protect valuable products and reduce the amount of packaging left over after unpacking. Packaging is reduced by taking into account waste reduction from the manufacturing stage.
- Rakuten & Vissel Kobe: Eco Project
- The Rakuten & Vissel Kobe Eco Project is being promoted with the city of Kobe with the expectation that news of the project will help expand the scope of eco-activity in the region. The project involves installing the first floor power generating system in spectator sports, recycling plastic bottles, and conducting other activities that it is hoped will become widely known among supporters and community members.
- Project60: Commitments to reduce power consumption by 40%
- Project60: Commitments to reduce power consumption by 40%
- In the previous year Rakuten was able to achieve a power savings of up to 42.6%, now we move on to the next stage…
- While the government demand for power savings ended in summer 2011, the electricity efficiency campaign of Project60 has been carried on by the Rakuten Smart Green Project. Rakuten will continue to commit to actions across the entire group to ensure permanent energy efficiencies.
