Tokyo, April 1, 2016 - Today, Rakuten, Inc. announced a redefinition of the business into a company-based structure in order to drive further improvement of service quality and maximize customer satisfaction.
In order to strategically realign the many diverse services within Rakuten, over 60 business units will be reorganized into 13 companies and divided between two main segments, Internet Services and FinTech.
By placing service development and web design resources within each company and closer to customers, each service will be empowered to accelerate development speed and respond with speed and flexibility to changing user needs, further contributing to the maximization of customer satisfaction.
“Quality service for our customers is a top objective for Rakuten to achieve our vision for 2020 and, as online business continues to expand dramatically, it is critical for us to keep reimagining ourselves in order to grow,” said Hiroshi Mikitani, Chairman and CEO of Rakuten. “This step will make us closer to our customers and allow us to develop consistently improved service offerings.”
At the same time, development and design of common group platform functions such as Rakuten IDs, points, and checkout payment will continue to be managed by a group-wide team, in order to further enrich the customer benefits offered by the Rakuten Ecosystem.
Rakuten continues to work toward the objectives outlined in the mid-term management strategy “Vision 2020,” as announced in February 2016, pursuing innovation and driving sustainable growth in a rapidly changing business environment.