Tokyo, December 22, 2015 – Lawson, Inc. and Rakuten, Inc. announced today that they will begin taking orders for a limited number of Rakuten Ichiba 2016 Lucky Bags at more than 11,400 Lawson stores nationwide. From January 1st through 7th, Lawson customers will be able to order these great-deal lucky bags that will contain gourmet food and sweets from popular Rakuten Ichiba online merchants. This is the first in a series of new collaboration initiatives to be launched by the two companies.
Three types of original Rakuten Ichiba 2016 Lucky Bags are offered containing sets of assorted products mainly selected from merchants, including some who have won Gourmet Grand Prizes and Sweets Grand Prix awards awarded by Rakuten Ichiba in the past.
These lucky bags may be ordered through Loppi, a popular multimedia terminal installed at Lawson stores throughout Japan, and delivered to addresses designated by customers*. It will allow customers, even for those who have no experience in online shopping, to easily purchase popular products from Rakuten Ichiba.
The two types of Gourmet Lucky Bags will contain 7 to 9 items ranging from eel kabayaki, boiled gyoza (dumplings), and hamburger steaks from four merchants and are priced at 5,000 yen (tax inclusive) and 10,000 yen (tax inclusive) depending on number of items. A total of 1,000 bags of each will be available.
The Sweets Lucky Bags will contain 11 types of Japanese and western sweet items from six merchants. A total of 2,500 lucky bags are available that will include sweet potatoes, cheesecake bars, and zunda-mochi (edamame rice cakes). The sweets lucky bags are available at 3,000 yen (tax inclusive).
In September this year, Lawson and Rakuten launched a convenience store pickup service allowing products ordered from Rakuten Ichiba to be picked up at Lawson stores. Moving forward, the two companies plan to provide more convenient products and services for customers, making use of online and offline stores.
*Products will be delivered starting from Friday, January 8, 2016.