Tokyo, November 13, 2015 –Rakuten Card Co., Ltd., Rakuten Bank, Ltd., and Rakuten Securities, Inc. today announced that they will hold the inaugural Rakuten Finance Festival, the first major campaign to promote Rakuten’s internet finance services collectively referred to as FinTech*1. In the campaign, by using Rakuten Card, Rakuten Bank and Rakuten Securities’ services, users will be able to earn up to 20 times*2 more Rakuten Super Points*3 than normal when shopping on Rakuten Ichiba*4.
The Rakuten Group provides financial services that allow users to earn Rakuten Super Points, the group’s loyalty points scheme. In addition to e-commerce and digital content services, the Rakuten Group has expanded to offer FinTech services, such as credit cards, banking and securities, (Operating income for the third quarter of 2015 increased 16.3%).
Held to coincide with the end of the year and the winter bonus season, during the Rakuten Finance Festival, new or existing Rakuten members*4 will be able to earn as much as 20 times the usual amount of Rakuten Super Points while enjoying saving, investing and shopping.
The services applicable in this campaign are Rakuten Card, Rakuten Bank and the Rakuten Securities trading services. During the campaign, by using the Rakuten Group’s financial services in an integrated manner, for example by setting their Rakuten Bank account as their Rakuten Card debit account, or by linking their Rakuten Bank and Rakuten Securities accounts (by registering for the Money Bridge service), users can earn the awards.
Rakuten Group will continue to work on deepening the integration between its financial and non-financial services in order to provide customers with even more convenient services and better deals.
*1 FinTech is the collective name for Rakuten Group’s financial services, which includes the services of Rakuten Card, Rakuten Bank, Rakuten Securities, Rakuten Insurance, etc.
*2 With regard to Rakuten Bank and Rakuten Securities, the campaign only applies to members who apply for and set up new accounts during the campaign period.
*3 “Rakuten Super Points” are the points earned by Rakuten members when using Rakuten Group services. Ordinarily, 1 point is earned for every 100 yen spent. Rakuten Super Points can be used with Rakuten Group’s various services. https://point.rakuten.co.jp/use/
*4 Operated by Rakuten, Inc., Rakuten Ichiba (https://www.rakuten.co.jp/) is an “internet shopping mall” featuring over 40,000 merchants (as of November 2, 2015).