September 16, 2015
  • Fusion Communications Corporation
  • Rakuten, Inc.

Rakuten Mobile Now Accepting Reservations for
ASUS “ZenFone™ Selfie” Smartphones

Tokyo, September 16, 2015 – Fusion Communications Corporation, the telecommunications company of the Rakuten Group today announced that it has begun taking reservations for ASUS JAPAN Co., Ltd.’s (ASUS) “ZenFone™ Selfie” smartphone as part of its Rakuten Mobile SIM card sets. Delivery of the smartphones is scheduled to begin on September 18. Mobile Number Portability (MNP)*1 applications are also being accepted from today.

The “ZenFone™ Selfie” features high-performance 13 megapixel front and rear cameras, making it easier than ever to take great selfies. Both the front and rear cameras feature a dual-LED Real Tone flash that adjusts automatically to capture natural skin tones, and the rear camera also utilizes laser auto-focus technology to instantly adjust the focus. There are also 17 different shooting modes, including a Low-Light mode for taking natural looking bright photos in dark environments without a flash; and a Super HDR mode, which makes it possible to take vivid photos even when the subject is backlit. 

Customers who purchase a “ZenFone™ Selfie” as a smartphone/SIM card set from Rakuten Mobile will be rewarded with 2,500 Rakuten Super Points in a campaign.

Specifications of the “ZenFoneTM Selfie”

・Manufacturer: ASUS
・OS: Android™ 5.0.2
・Processor/speed: Qualcomm® Snapdragon™
・Display/resolution: 5.5-inch Wide TFT Color Touch Screen IPS LCD (LED backlight)/1,920X1080 pixels
・Main memory/storage: 2GB/16GB
・Camera: Main camera: 13 megapixel camera
          Front-facing camera: 13 megapixel camera
・Battery capacity: 3,000mAh
・Size Length: approx. 156.5mm
・Width: approx. 77.2mm
・Thickness: approximately 3.9-10.8mm
・Weight: Approx. 170g
・SIM card slot: MicroSIM slot x2
・Colors: Aqua blue, white, pink

Sales price of the device

Lump-sum payment: 37,800 yen (excluding tax)
Installment payments: 1,701 yen (including tax) x24

*The device is not sold stand alone.
*The method of calculation of consumption tax varies depending on the payment method.
*This amount includes tax. The total amount to be paid in installation payments is the same as that with the lump-sum payment not including tax. There are no processing fees with the installation payments, but users can only use a Rakuten Card with this option. The amount paid in each installation payment is an amount obtained by taking the purchase price of the device (including tax) and subtracting the amount paid by Rakuten Super Points, then dividing this amount evenly into 24 installments. In addition, fractions are rounded up and added to the first payment amount.

For more information about pricing plans, please visit: (Japanese)

Device and SIM card set purchase campaign

Present: 2,500 Rakuten Super Points

For more information about the campaign, please visit:

*1 Mobile number portability(MNP) is a system in which a consumer can use their current mobile phone number even after changing to a new mobile telephone service provider.

* All prices above, excluding those that specifically mention tax is included, exclude tax.
* Android is a registered trademark of Google Inc.
* The company names, product names and logos in this release are the property of their respective owners.
* The information included in this release is accurate as of the day of the announcement. The specifications, details of the service, and contact details may change without notice.

About Rakuten Mobile
Rakuten Mobile is an MVNO (mobile virtual network operator) service launched by Fusion on October 29, 2014 which utilizes NTT DOCOMO’s LTE network. Rakuten Mobile offers a wide variety of services, from low cost SIM-free device and calling SIM card sets to standalone low cost calling SIM cards and data SIM cards. The devices sold as part of the Rakuten Mobile sets come preinstalled with a variety of apps for services provided by the Rakuten group which can be used soon after purchasing.
Rakuten Mobile Website:

About Fusion Communications Corporation
Fusion Communications Corporation is a telecoms provider in Rakuten Group that provides fixed-line telecommunications (private lines), IP telephones, mobile services (Rakuten Mobile), and Internet-connected services under the concept of achieving “Everything over IP.” It is aiming to further develop and grow its business in order to create new possibilities in audio, data, content, and applications over its IP platform.
For more information:

*Please note that the information contained in press releases is current as of the date of release.

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