August 11, 2015
  • Fusion Communications Corporation
  • Rakuten, Inc.

Rakuten Mobile to Open
Dedicated Stores in Sendai and Kobe

Tokyo, August 11, 2015 – Fusion Communications Corporation, the telecommunications company of the Rakuten Group, today announced that it will open two new dedicated Rakuten Mobile stores this month. The Rakuten Mobile Sendai Ekimae Store (Aoba-ku, Sendai City, Miyagi Prefecture) will be open for business from August 21, and the Rakuten Mobile Kobe Sannomiya Store (Chuo-ku, Kobe City, Hyogo Prefecture) from August 28.

At the new stores, as well as being able to receive explanations about the services offered by Rakuten Mobile and apply for contracts, customers will also be able to freely pick up and try the devices on display in the stores. In addition, customers will be able to carry out mobile number portability applications (MNP)*1 on the same day. Both stores feature a wood-grain decorated interior, creating a relaxing atmosphere within the store.

To commemorate the opening of the two stores, over three days from the opening, the monthly fees for the calling or data SIM for first 20 customers to apply for Rakuten Mobile devices each day will be free until the end of November 2015. In addition, over the three days from the opening, every customer who applies for Rakuten Mobile will be entered into a daily draw in which 10 customers will be awarded with an Edy R-Point Card charged with 3,000 yen and other customers will receive Rakuten Group related goods, such as goods from the Tohoku Rakuten Golden Eagles and Vissel Kobe.

The opening of the two new stores follows the opening of Rakuten Mobile’s first dedicated store in Osaka on July 31, and the establishment of Rakuten Mobile consultation and application counters in the two Rakuten CAFEs in Tokyo and at the Rakuten Eagles Goods Shop in Sendai City. These stores and counters have proved popular with customers as they provide a physical touchpoint for customers to learn about the services available on Rakuten Mobile and to try out the devices in person before purchasing.

Rakuten Mobile will continue to open stores in major cities across Japan in order to expand its presence around the country and make it easier for customers to join the service.

About Rakuten Mobile Sendai Ekimae Store

■Location: 980-8466
                1F Sakurano Hyakkaten Sendai-ten, 1-9-33 Chuo, Aoba-ku, Sendai City, Miyagi Prefecture
■Opening hours: 10:00-19:30
■Fixed holidays: January 1
■Size: 95.02m2
■Number of counters: 9

About Rakuten Mobile Kobe Sannomiya Store

■Location: 650-0021
                1F Grace-Kobe Bldg., 2-10-7 Sannomiya-cho, Chuo-ku, Kobe City, Hyogo Prefecture
■Opening hours: 10:00-20:00
■Fixed holidays: January 1
■Size: 40.20m2
■Number of counters: 7

Services Available at Rakuten Mobiles Stores

・New Rakuten Mobile contracts (SIM card only and device and SIM card sets) and MNP*1 contracts
・Provision of information about Rakuten Mobile’s various services

■Documents necessary when making a contract:
・Credit card issued in the name of the contracting party
・Personal identification documents (driver’s license, National Health Insurance card, passport issued by the Government of Japan, Basic Resident Registration Card, Certificate of the Physically Disabled, Certificate of the Mentally Disabled, Special Permanent Resident Certificate, Alien Registration Card, Residence Card)
・Bank account information for customers wishing to pay for the device in installments*3
・MNP reservation number for customers wishing to make an MNP contract
<Additional documents>*4:
 ・Public utility bill receipt
 ・Certificate of residence
 ・Certificate of registered evacuation shelter location

Details of the Free SIM Card Monthly Fees Until the End of November 2015 Offer

■Reward: Free calling and data SIM monthly fees until the end of November 2015
・First 20 customers to apply for a Rakuten Mobile contract each day from 21 – 23 August 2015 at the Rakuten Mobile Sendai Ekimae Store
・First 20 customers to apply for a Rakuten Mobile contract each day from 28 – 30 August 2015 at the Rakuten Mobile Kobe Sannomiya Store

■Applicable services:
・All Rakuten Mobile calling SIM and data SIM plans
*Applies to both lump sum payment and payment in installments for the device

■Points to note:
・The offer only applies to the monthly fees for Rakuten Mobile calling SIMs and data SIMs.
・Other fees, such as the universal service fee, call fees, optional fees, SMS fees and MNP transfer fees are not included in this offer.
・The special offer is limited to one device per customer.
・If a customer changes their plan during the period of the offer to a different plan to the plan they chose at the time of applying, they will become exempt from the offer and will be charged the fees for the new plan from the month of changing their plan.

*1 MNP (mobile number portability) is a system in which a customer can keep their current mobile phone number when changing to a new provider.
*2 The cancellation of current contracts and changing of customer information registered at the time of the application cannot be done at the stores.
*3 Only customers paying for their device in full will be able to receive it at the counter. Customers paying by instalments will receive their device at a later date.
*4 If the current address is different to the address on the identification documents, copies of the listed additional documents that have been issued within the past three months are required. If the address is not written on the Certificate of the Physically Disabled, the listed additional documents are also required.

* The company names, product names and logos in this release are the property of their respective owners.
* The information included in this release is accurate as of the day of the announcement. The specifications, details of the service, and contact details may change without notice.

About Rakuten Mobile
Rakuten Mobile is an MVNO (mobile virtual network operator) service launched by Fusion on October 29, 2014 which utilizes NTT DOCOMO’s LTE network. Rakuten Mobile offers a wide variety of services, from low cost SIM-free device and calling SIM card sets to standalone low cost calling SIM cards and data SIM cards. The devices sold as part of the Rakuten Mobile sets come preinstalled with a variety of apps for services provided by the Rakuten group which can be used soon after purchasing.
Rakuten Mobile Website:

About Fusion Communications Corporation
Fusion Communications Corporation is a telecoms provider in Rakuten Group that provides fixed-line telecommunications (private lines), IP telephones, mobile services (Rakuten Mobile), and Internet-connected services under the concept of achieving “Everything over IP.” It is aiming to further develop and grow its business in order to create new possibilities in audio, data, content, and applications over its IP platform.
For more information:

*Please note that the information contained in press releases is current as of the date of release.

  • Month
  • Year
  • Category
  • Month
  • Year
  • Category