July 29, 2015
  • Fusion Communications Corporation
  • Rakuten, Inc.

Rakuten Mobile to Offer
ASUS “ZenFone(TM) 2 Laser (ZE500KL)”

8GB model available exclusively from Rakuten Mobile in Japan

Tokyo, July 29, 2015 – Fusion Communications Corporation, the telecommunications company of Rakuten Group, announced today that it will begin offering the “ZenFoneTM 2 Laser (ZE500KL)” smartphone made by ASUS JAPAN Co., Ltd. (“ASUS”) as part of its Rakuten Mobile device and SIM card sets from 10:00 on August 8. It will also begin accepting applications for mobile number portability (MNP)*1 from the same day.

Rakuten Mobile will offer the 8GB and 16GB models of the ZenFoneTM 2 Laser (ZE500KL). In Japan, the 8GB model of this smartphone will be sold exclusively by Rakuten Mobile. Upon purchasing the 16GB model of the ZenFoneTM 2 Laser (ZE500KL) as part of the Rakuten Mobile set, customers will receive a special bonus of 1,000 Rakuten Super Points.

The ZenFoneTM 2 Laser (ZE500KL) is the successor model to the ZenFoneTM 5 (A500KL). Despite significant improvements in specifications of the device, the price for this model has been kept at a lower level than its predecessor, with the 8GB model retailing at 22,800 yen (excluding tax). Furthermore, the ZenFoneTM 2 Laser (ZE500KL) has also been positioned as the entry-level model of the high performance smartphone ZenFone™ 2 (ZE551ML), which was launched in April 2015. This makes it a user-friendly model even for customers who are using smartphones for the first time, such as the elderly or children.

In addition to a design that fits naturally into the palm of the hand, this phone also utilizes the Zen UI™, a unique user interface by ASUS that focuses on ease of operation. This interface offers an “Easy Mode” for the elderly, and a “Kids Mode” for children. The smartphone features 13 million pixel rear camera and a 5 million pixel front camera, and is equipped with ASUS’ proprietary “PixelMaster” technology, reducing noise even in dark environments to produce bright and clear photographs. The laser auto-focus on the back camera instantaneously measures the distance to the subject that is being photographed, and automatically adjusts the focus quickly. In addition, the strength of the dual-color LED flash automatically adjusts to match the brightness of the surrounding environment, so that natural colors can be produced even when the flash is used during photography.


・Manufacturer: ASUS
・OS: Android™ 5.0.2
・Processor/speed: Qualcomm® Snapdragon™ 410 / 1.2GHz
・Display/resolution: 5-inch wide TFT color touchscreen IPS LCD (LED backlight) / 1,280×720 pixels (HD)
・Main memory/storage: 2GB / 8GB, 2GB / 16GB
・Camera: Front camera: Built-in 5 megapixel camera
     Rear camera: Built-in 13 megapixel camera
・Battery capacity: 2,070mAh (8GB model), 2,400mAh (16GB model)
・Size: Length approx. 143.7mm × Width approx. 71.5mm × Thickness ・approx. 3.5mm - 10.5mm
・Weight: Approx. 140g (8GB model), approx. 145g (16GB model)
・SIM card slots: Micro-SIM slots×2
・Colors: Black, white, red

Sales price for the device

■ZenFone™ 2 Laser (ZE500KL) (8GB model) 
・Lump-sum payment: 22,800 yen (before tax)
・Installment payments*2: 1,026 yen (after tax)×24 installments

■ZenFone™ 2 Laser (ZE500KL) (16GB model) 
・Lump-sum payment: 27,800 yen (before tax) 
・Installment payments*2: 1,251 yen (after tax)×24 installments

*The device is not be available for standalone sale.
*The calculation method for consumption tax differs based on the respective payment methods.

For more information about the pricing plans, please visit: https://mobile.rakuten.co.jp/fee/ (Japanese)

Special benefits for purchasing a device and SIM Card set

ZenFone™ 2 Laser (ZE500KL) (16GB model): Free gift of 1,000 Rakuten Super Points

*1 MNP is a system in which a consumer can use their current mobile phone number even after changing to a new mobile telephone service provider.

*2 This figure includes tax. The total amount to be paid with installation payments is the same as that with the lump-sum payment (not including tax). There are no processing fees with the installation payments, but users can only use a Rakuten Card with this option. The amount paid in each installation payment is an amount obtained by taking the purchase price of the device (including tax) and subtracting the amount paid by Rakuten Super Points, then dividing this amount evenly into 24 installments. In addition, the price of the device is rounded up and added to the first payment amount.

* All prices above, excluding those that specifically mention tax is included, exclude tax.
* Android is a registered trademark of Google Inc.
* The company names, product names and logos in this release are the property of their respective owners.
* The information included in this release is accurate as of the day of the announcement. The specifications, details of the service, and contact details may change without notice.

About Rakuten Mobile
Rakuten Mobile is an MVNO (mobile virtual network operator) service launched by Fusion on October 29, 2014 which utilizes NTT DOCOMO’s LTE network. Rakuten Mobile offers a wide variety of services, from low cost SIM-free device and calling SIM card sets to standalone low cost SIM cards and data SIM cards. Rakuten Mobile Website: https://mobile.rakuten.co.jp/

About Fusion Communications Corporation
Fusion Communications Corporation is a telecoms provider in Rakuten Group that provides fixed-line telecommunications (private lines), IP telephones, mobile services (Rakuten Mobile), and Internet-connected services under the concept of achieving “Everything over IP.” It is aiming to further develop and grow its business in order to create new possibilities in audio, data, content, and applications over its IP platform. For more information: https://www.fusioncom.co.jp/


*Please note that the information contained in press releases is current as of the date of release.

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