Rakuten Recipe Surpasses the One Million Mark
for Number of Published Recipes

Tokyo, July 21, 2015 – Rakuten, Inc. today announced that the number of recipes published on its recipe site, Rakuten Recipe, today surpassed the one million mark. To commemorate this breakthrough, Rakuten will launch the “100,000 Rakuten Super Points Split Winnings ‘I Made It!’ Report Campaign” today.

Since its launch, Rakuten Recipe has aimed to become an easy to use recipe website that users will want to access every day. As a result of its continued efforts to provide users with a highly convenient service, such as by offering its content at no charge and by introducing a system for accumulating Rakuten Super Points, it succeeded in reaching the one millionth recipe mark in a period of just 4 years and 9 months since its launch. Seizing the opportunity of this milestone, Rakuten Recipe will release bolster its lineup of content and provide information the latest food trends through a new article content service with articles written by experts titled “Daylicious,” and launch the user-oriented Rakuten Recipe Official Ambassador program.

“Daylicious,” which is a combination of “Daily” and “Delicious,” is a content service that specializes in cooking, due to be launched on July 22, 2015. Under the concept of providing “delicious hints” that can be used straight away, “Daylicious” will offer information such as food trends and recipes provided by dietitians and curators on a dedicated content site.

The Rakuten Recipe Official Ambassador program is a new initiative in which active users who submit recipes on the Rakuten Recipe website are appointed as official ambassadors and collaborate with Rakuten Recipe in planning recipes and sharing information on social network services for one year starting in July 2015. A total of 53 ambassadors who support the objectives of the program have been appointed, selected from users with many popular recipes on the Rakuten Recipe website.

Going forward, Rakuten Recipe will continue its efforts to enhance its content, increase the number of recipes it offers and improve its service.

Campaign title: “100,000 Rakuten Super Points Split Winnings ‘I Made It’ Report Campaign”
・Title: https://recipe.rakuten.co.jp/sp2/million/
・Campaign period: July 21, 2015 － August 31, 2015, 23:59
・Contents: During the campaign period, users that submit an “I Made It” Report for recipes that are in the recipe list for the campaign page will be presented with 100,000 Rakuten Super Points in a split winnings format. Individuals who submit more than one report will also be eligible for the split winnings.