Tokyo, May 22, 2015 – Rakuten, Inc. today announced that energy company Itochu Enex Co., Ltd., a group company of ITOCHU Corporation, has become an affiliate of Rakuten’s R-Point Card loyalty points program.
Use of R-Point Cards at Itochu Enex Group’s Car-Life Stations*1 is scheduled to become possible from this autumn this year. Customers will be able to earn Rakuten Super Points by presenting their R-Point Card when purchasing designated products at the stations, and will also be able to use Rakuten Super Points to make payments.
Rakuten will continue to enhance its R-Point Card service and plans to also offer the service through other Itochu Enex group businesses in addition to Car-Life Stations, such as Itochu Enex’s LPG and electricity business divisions.
- Rakuten, Inc.
Rakuten Partners with Itochu Enex
in R-Point Card Service
Outline of the R-Point Card service to be provided at Itochu Enex Group Car-Life Stations
Service start date: Autumn 2015 (scheduled)
Affiliated outlets: Itochu Enex Group Car-Life Stations
Designated products: Gasoline, diesel, kerosene, and certain other non-petroleum products*2
Point earning rate: One Rakuten Super Point for every liter of gasoline, diesel, or kerosene purchased. The purchase of designated non-petroleum products will earn one Rakuten Super Point for every 100 yen (excluding tax) spent.
*1 Itochu Enex Group’s gasoline service stations
*2 Excluding certain non-petroleum products
About Itochu Enex
Based on the philosophy of being “the best partner for life and society,” energy company Itochu Enex takes a community-based approach in each of the regions throughout Japan in which it operates, providing communities with an indispensable energy lifeline by delivering petroleum and LPG products.
The Car-Life Division operates one of the largest filling station networks of any Japanese energy provider with a chain of approximately 2,100 Car-Life Stations supplying gasoline, kerosene, and oil throughout Japan. The Home-Life Division provides LPG and natural gas to one million households and companies nationwide. The Power & Utility Division is also involved in electricity retail operations, providing new services and value in the energy field.