Personnel Change Announcement

TOKYO, September 18, 2014 -- Rakuten, Inc. (4755: Tokyo) today announced the following personnel change, which was approved by its Board of Directors on September 18, 2014.

(Effective  September 18, 2014）
Executive Officer-level Personnel Change
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■Name： Shunsuke Hoshino
■New Title：  Executive Officer
                     Department Manager,
                     Travel Service Development Department
■Previous Title：Development Managing Officer
                      Department Manager,
                       Travel Service Development Department
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■Name：Teruji Hoshino
■New Title： Executive Officer
                    Department Manager,
                    Marketing Platform Department
■Previous Title：Department Manager,
                      Marketing Platform Department
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■Name：Fernando Paulo
■New Title：  Executive Officer
                    Department Manager,
                    Group Core Service Department
■Previous Title：Department Manager,
                      Group Core Service Department
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■Name：Naojiro Hisada
■New Title：   Executive Officer
                          Department Manager,
                          Development Unit General Management Department
■Previous Title：Department Manager,
                           Development Unit General Management Department
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■Name：Yoshinari Fukumoto
■New Title：    Executive Officer
                           Department Manager,
                           IT Governance Department
■Previous Title：Department Manager,
                           IT Governance Department
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■Name：Kenichiro Sakamizu
■New Title：    Executive Officer
                           Department Manager,
                           Emerging Service Development Department
■Previous Title：Department Manager,
                           Emerging Service Development Department
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■Name：Hironori Neal Sato
■New Title：    Executive Officer
                           Vice Department Manager,
                           Global Operations Department
■Previous Title：Vice Department Manager,
                            Global Operations Department
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■Name：Justin Ziegler
■New Title：    Executive Officer
                            Chief Technical Officer, 
                            PRICEMINISTER S.A.S
■Previous Title：Development Managing Officer
                             Chief Technical Officer,
                             PRICEMINISTER S.A.S