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April 17, 2014
  • Rakuten Edy,Inc.

Rakuten Edy and TF Payment Service Develop Japan’s First e-Money Payment Platform for Smartphones Equipped with the “Osaifu Keitai®” System

- “Rakuten Edy” e-money can now be used for payments at outdoor sports events, delivery service payments, etc. -

TOKYO, April 17, 2014 - Rakuten Edy, Inc. and TF Payment Service Co.,Ltd., a subsidiary company of Toppan Forms Co., Ltd. announce that they have developed a payment platform that enables users to make payments using Rakuten Edy e-money with “Osaifu Keitai®”-equipped smartphones (hereinafter referred to as simply “smartphones”). With this platform, for the first time in Japan it is now possible to make e-money payments using only a smartphone as a terminal without the need for any other external devices.

The service will initially be used at a baseball game on Friday, April 18 featuring the “Tohoku Rakuten Golden Eagles” team operated by Rakuten Baseball, Inc. Spectators in some areas of the Rakuten Kobo Stadium Miyagi stadium* will be able to purchase beer with Rakuten Edy e-money using smartphones as payment terminals. The aim is to provide the service in all sections of “Rakuten Kobo Stadium Miyagi” by summer 2014.

The service involves using a payment application that utilizes the reading function of “Osaifu Keitai®”-equipped smartphones in conjunction with the cloud platform “Thincacloud.” Business operators only need to conclude a Rakuten Edy affiliated store contract and download the application to a smartphone in order to use it as an e-money payment terminal.

The service can be used for a wide range of applications including for example, outdoor events, and conveyance and delivery services. TF Payment Services is planning to make the application available from digital content distribution platforms such as Google Play (TM), and widely popularize it as a new smartphone-based e-money payment method.

Both companies will continue working on further providing new operating environments where smartphones can be used as e-money payment terminals.

 

*Limited to the stands behind home base

 

 

 

Reference information

■ Regarding NFC (Near Field Communication: ISO/IEC18092, 21481)

This is a 13.56MHz near field wireless communications standard that was co-developed by NXP Semiconductors, the company that developed the “MIFARE” of which more than 1.8 billion units have been shipped globally, and SONY Corporation which developed the “FeliCa,” of which more than 400 million units have been shipped, primarily in Asia. It was certified as an International Standard (ISO/IEC) in April 2004.

【Basic NFC Functions】
1. Card emulation
Can function like IC cards such as “FeliCa” and “MIFARE.”

2. Reader/Writer Emulation
Can function like reader/writers such as “FeliCa” and “MIFARE.”

3. Terminal-terminal communication
NFC devices are able to engage in mutual communication without the need for bothersome machine-to-machine authentication operations. In addition, it is possible to use NFC solely to carry out authentication and then switch to more high speed communications methods such as Bluetooth or Wi-Fi.

■ About Rakuten Edy Inc.

Company name:             Rakuten Edy, Inc.

Headquarters:               4-12-3 Higashi Shinagawa, Shinagawa-ku, Tokyo

Founded:                      January 18, 2001

Representative:             President Masayuki Hosaka

Business:                     Planning and operation of the “Rakuten Edy” prepaid e-money service business.Development of prepaid e-money card issuing companies and stores that accept them. Management of the Rakuten Edy brand

■ About TF Payment Service

Company name: TF Payment Service Co.,Ltd.

Headquarters:   1-7-3 Higashi Shimbashi, Minato-ku, Tokyo

Founded:          December 2011

Representative:              President Jiro Kurobane

Business:          Planning, design, and development of internet-based information systems and communications networks.Internet-based business transactions.Carrying out of outsourced and proxy business relating to payment processing.Collection agency business and related operations

 

* “Rakuten Edy” is a prepaid e-money service of Rakuten Group

* “Osaifu Keitai” is a registered trademark of NTT Group

* “Thincacloud” is a registered trademark of Toppan Forms Co. Ltd.

* “FeliCa” is a registered trademark of Sony Corporation

* “FeliCa” is a noncontact IC card system developed by Sony Corporation

* “Google Play” is a registered trademark of Google Inc.

* All other company names, product names, and service names are the trademarks or registered trademarks of their respective owners.

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