December 19, 2013
  • Rakuten Card Co., Ltd.

Rakuten Card Partners with China UnionPay

-China UnionPay Cards to be Accepted on Rakuten Global Market starting December 19-

TOKYO, December 19th, 2013 –Rakuten Card Co., Ltd., a subsidiary of Rakuten Inc. today announced a partnership with China UnionPay that will enable China UnionPay cardholders to make purchases at Rakuten Card merchants.

As the first installment of this partnership, China UnionPay cards will be accepted for payments made on Rakuten Global Market, the overseas sales service of Rakuten’s internet shopping mall Rakuten Ichiba, beginning December 19, 2013.

Now that the China UnionPay card is accepted on Rakuten Global Market, it will enable China UnionPay cardholders, who were unable to purchase Japanese merchandise before, to shop on Rakuten Global Market. About 60 merchants will begin accepting China UnionPay cards on December 19, and this number will expand going forward.

In addition, Rakuten is also considering accepting China UnionPay cards at Rakuten Ichiba merchants, and other Rakuten Card merchants sometime in spring 2014 or later.

Rakuten launched the Rakuten Global Market overseas sales service of Rakuten Ichiba in 2008, and since then about 7,000 of Rakuten Ichiba’s 42,000 merchants have begun selling merchandise to buyers in more than 200 countries around the world. This merchandise has mainly included fashion, accessories, and toys. China UnionPay is a global credit card brand that has issued more than 4 billion cards worldwide. Today China UnionPay cards are accepted in 140 countries and regions at some 18 million merchants. 

On December 19, a special sales promotion campaign will be initiated to mark the launch of China UnionPay card services on Rakuten Global Market, in which China UnionPay cardholders will receive 10 times the Rakuten Super Points for their purchases.


■Start date: UnionPay cards will be accepted beginning December 19, 2013

■Number of merchants: About 60 merchants on Rakuten Ichiba’s Rakuten Global Market

■Summary of campaign:
  -Term: 10:00am, December 19, 2013 to 9:59am, December 26, 2013
  -Benefits: A China UnionPay cardholder making a purchase of more than 10,000 yen (including consumption tax) at a participating merchant with their China UnionPay card* will receive 10 times the Rakuten Super Points. The approximately 60 merchants accepting China UnionPay cards plan on offering a large selection of merchandise and Japanese brands popular with Chinese consumers.

(Note) Only China UnionPay cards issued in China are eligible.

*Please note that the information contained in press releases is current as of the date of release.

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