Tokyo, October 30, 2013 – Rakuten, Inc. announced the holding of “Rakuten Children’s Music Festival” on December 26 this year, backed by the Fukushima Prefectural Board of Education and Fukushima City Board of Education.
Rakuten has been promoting education and music among children in Fukushima prefecture. A mobile library mainly for children, called the “Rakuten Mobile Library” (*1) has been traveling around the prefecture since the end of last year. In addition, Rakuten has been running a project since June this year called, “Japan Children’s Orchestra” (*2) as an initiative to promote music. Fukushima Prefecture is renowned for its lively music scene, with Koriyama City known as the Vienna of Tohoku. Evidence of Fukushima’s enthusiasm for musical education was apparent even as the mobile library traveled around, deepening ties with the people of the region, and it was decided to hold the “Rakuten Children’s Music Festival” to coincide with the first anniversary of the “Rakuten Mobile Library” initiative.
The “Rakuten Children’s Music Festival” targets elementary, junior high, and high school students living in Fukushima Prefecture, and participants from all music genres including choruses, instrument ensembles, dancers, and any other school or group involved in activities associated with music are invited to apply. Applications can be sent in through Rakuten’s CSR page (http://corp.rakuten.co.jp/csr/children-festival) from today through November 15. In addition to the children of Soma City who are taking part in “Japan Children’s Orchestra,” Rakuten will be spreading the word far and wide to children living throughout the prefecture through the mobile library and the education boards of Fukushima Prefecture and Fukushima City.
Since 2011, Rakuten has been actively promoting music as the official supplier of the Tokyo Philharmonic Orchestra, and it is hoped that the “Rakuten Children’s Music Festival,” will contribute to the promotion of music in Fukushima Prefecture. To contribute even more to the promotion of music in the future, Rakuten will continue hosting events that will give children the opportunity to perform in public.