Tokyo, October 1, 2013 –Rakuten, Inc., today announced that it has received the 2013 Good Design Award, and entered into the Good Design Best 100 (Japan Institute of Design Promotion) for Rakuten Smartpay, its smartphone-based transaction service.
Released in December 2012, Rakuten Smartpay is a service that converts a smartphone into a credit card reader, upon plugging a small credit card reader into the earphone jack of a smartphone. Rakuten offers a revolutionary credit card transaction service with three key strengths for those self-employed and small business owners who until now had put off signing up with a credit card company: a low-cost card reader (a campaign offering card readers effectively for free runs until the end of December 2013), a speedy credit cycle (payments received in designated Rakuten Bank accounts the next day), and a flat transaction charge of 3.24%. Bringing more satisfaction to more customers, equipped card readers will be able to accept JCB, American Express, Diners Club and Discover credits cards starting from this autumn, where in the past they had only accepted Visa, MasterCard, and Rakuten Card.
Rakuten Smartpay was selected for the 2013 Good Design Award and the Good Design Best 100 on the basis of the following: