June 18, 2013
  • Rakuten Inc.

Rakuten Lowers Transaction Fee for Rakuten Smartpay Credit Card Transaction Service to 3.24%

- Campaign to waive initial fee also to be launchedin effort of spreading smartphone transactions and expanding services -

TOKYO, June 18, 2013 –Rakuten Inc. (JASDAQ: 4755) today announced that it lowered the transaction fee of the Rakuten Smartpay service for credit card transactions on smartphones, tablets and other mobile devices to 3.24% The new rate goes into effect from today.

Our new, lower transaction fee of 3.24%
Rakuten Smartpay is a credit card transaction service for use on smartphones that was started on December 6, 2012. In light of steady growth among the user base since its launch, Rakuten is now lowering the transaction fee to 3.24% in order to make the service even easier to introduce for small- to medium-sized businesses owners.

Initial fees to be waived
Rakuten is also running a campaign until the end of July that will effectively refund the initial fee (normally 2,980 yen) for setting up the service if users open and designate a Rakuten Bank account for payments and process a transaction of 1,000 yen or more.

Services for Rakuten Smartpay affiliates
Rakuten Smartpay was created to address demand of the self-employed and small- to medium-sized business owners that they were putting off signing contracts with credit card companies due to high initial charges and other fees. The service is currently gaining popularity among both businesses that do not participate in other Rakuten services as well as merchants and lodging facilities that operate brick-and-mortar stores while also being registered with Rakuten Ichiba, Rakuten Travel, Rakuten Dining, or other services. Users include those in the food and beverage, delivery and fashion industries.

In an effort to encourage more Rakuten members to visit Rakuten Smartpay affiliate stores, from Wednesday June 26 to the end of July, Rakuten will be running a campaign offering double the usual amount of Rakuten Super Points (2 points per 100 yen spent) to customers making purchases with a Rakuten Card at Rakuten Smartpay affiliates.

The Rakuten Group will continue to combine the services of the Rakuten Ecosystem in such a way as to offer greater added value to its customers.

Summary of Rakuten Smartpay Service

■Rakuten Smartpay features:


Low Cost
-New, lower transaction fee: 3.24% (valid from Tuesday, June 18, 2013)
-NO Monthly fees, or App fees
-Initial fee (including a card reader and shipping): 2,980 yen (incl. tax)

-Application: The web application, screening, results notification and shipping of the card reader can be completed in as little as three business days.
-Processing: Those who specify a Rakuten Bank account for the service can have their charges processed the next day, with no transaction fees. Those who specify a different bank will have payments processed the next business day.

-OS: iOS and 88 Android devices (as of June 18, 2013)
-Accepted credit cards: Visa, MasterCard, Rakuten Card (including JCB)

Cash back campaign

-Name: Start Rakuten Smartpay and a Rakuten Bank Account and Get 2,980 yen Cash Back!
-URL: https://smartpay.rakuten.co.jp/cmp/rbk_smp/
-Time period: Saturday, June 1, 2013 to Wednesday, July 31
(1) Pre-register for the campaign
(2) Apply to become a Rakuten Smartpay affiliate
(3) Open a Rakuten Bank account
(4) Designate your Rakuten Bank account for payments
(5) Conduct a transaction worth 1,000 yen or more within the time period (tax incl.)

Note: Android is a trademark or registered trademark of Google Inc.

*Please note that the information contained in press releases is current as of the date of release.

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