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April 15, 2013
  • Rakuten Edy, Inc.

Rakuten Edy to Hold
“Rakuten Edy Shopping Marathon” from Today

–The First Shopping Event at 95,000 Brick-and-Mortar and
Online Rakuten Edy-affiliate Stores–

TOKYO, April 15, 2013 – Rakuten Edy, Inc. today announced that it started the “Rakuten Edy Shopping Marathon,” an event that will award bonus Rakuten Super Points when purchases are made using Rakuten Edy, the electric money service.

The Rakuten Edy Shopping Marathon will be run at 95,000 stores (both brick-and-mortar [physical]locations and online shops), including Rakuten Ichiba, convenience stores, and supermarkets. Customers will receive maximum of 10 times and maximum of 5 times the normal amount of Rakuten Super Points when they make purchases using Rakuten Edy on Rakuten Ichiba, and at physical stores, respectively. The Rakuten Group has been running Shopping Marathons (large sales and Rakuten Super Points campaigns) since December 2005 for Rakuten Ichiba and Rakuten Travel, but this is the first time for the company to hold Rakuten Edy Shopping Marathon at both online and physical stores  in which point bonuses are limited to transactions with Rakuten Edy.

Details of the campaign are as follows.

■Campaign name: Rakuten Edy Shopping Marathon

■URL: http://event.rakuten.co.jp/campaign/edy/marathon201304/

■Campaign period: April 15, 2013 (Mon.) at 0:00 to April 30, 2013 (Tue.) at 23:59

■Participating affiliates:
-Rakuten Ichiba: Approximately 32,000 merchantsz
-Brick-and-mortar shops: Approximately 63,000 across 9 genres
(Entertainment; Coca-Cola vending machines; convenience stores; supermarkets; drug stores; food and beverage stores, cafes; hotels and car rental stores; electronics stores, discount stores, DIY stores; department stores, fashion stores, and shopping malls)

■Campaign rules:
-The electronic money service Rakuten Edy must be used at the eligible stores
-The total purchase amount at one shop or total purchase amount in one genre must be greater than 1,000 yen.

Note: Conditions may differ depending on the Rakuten Ichiba merchant or affiliate store.

Rakuten Ichiba

-First campaign period: April 15 (Mon.) at 0:00 to April 17 (Wed.) at 9:59
 Second campaign period: April 29 (Mon.) at 0:00 to April 30 (Tue.) at 23:59

-Two times the regular amount of Rakuten Super Points will be awarded for making purchases at two shops, three times the normal Rakuten Super Points will be given for shopping at three shops, and so on, up to a maximum Rakuten Super Point bonus of ten times the normal amount for shopping at ten shops.

Affiliate Brick-and-Mortar stores

- April 15, 2013 (Mon.) at 0:00 to April 30, 2013 (Tue.) at 23:59
- Two times the regular amount of Rakuten Super Points will be awarded for making purchases in two genres, three times the normal Rakuten Super Points will be given for shopping in three genres, and so on, up to a maximum Rakuten Super Point bonus of five times the normal amount for shopping at stores more than five out of nine genres.

Rakuten Edy will continue to provide services while aiming to raise customer satisfaction as an electric money service usable both online and at physical stores.

 

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