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March 12, 2013
  • Rakuten Inc.
  • Toshiba Corporation

Rakuten and Toshiba Team Up to Launch New Health and Beauty Service for Women called “Rakuten Kirei℃Navi”

TOKYO, March 12, 2013 – Rakuten Inc. announced today that it has teamed up with Toshiba Corporation to launch an all-new health and beauty service for women called “Rakuten Kirei℃Navi,” which provides advice and information on a variety of “beauty” aspects based on female consumers’ basal body temperature. 

Rakuten Kirei℃Navi enables female consumers to automatically upload to their mobile devices their basal body temperature data obtained from a specially designed thermometer developed by Toshiba. This then allows them to track and manage their temperature using an exclusively developed app. This app will help them monitor their basal body temperature on a daily basis, as well as predict their next menstruation period and date of ovulation. The app will also provide beauty advice on the themes of beauty, diet and fine dining that best matches their body physical condition. 

This service can be used on Android devices and will be shortly available for iOS devices as well. The service  costs 170 yen per month (consumption tax included). This also includes the service and specially designed thermometer. Users that register for the service with their Rakuten member ID will have the thermometer delivered directly to their home. Once synced, the app and thermometer will enable users to automatically upload and manage their daily basal body temperature. The thermometer features Toshiba’s long-standing communication technology for sending precise data and ultra low power consumption technology, which means that the thermometer’s battery will not have to be changed for a long duration even if used daily. 

According to a survey of female consumers in their 20s and 30s conducted by Rakuten, only a little less than 10 percent regularly measured their basal body temperature, making it quite clear that this has yet to catch on as a daily practice for most. On the other hand, over half of respondents said they were interested in measuring their basal body temperature, illustrating that there is an inherent need for the service. However, female consumers have yet to put this into practice. 

Basal body temperature data helps females understand their body rhythm (menstruation cycle and hormones) and also provides indications of possible gynecological illnesses. As a result, many women today have reassessed the importance of monitoring their basal body temperature given changes in their working environment, and high levels of stress. 

Rakuten and Toshiba hope to meet the inherent needs for this service, which will make it easier for women to monitor their body, and in the process help women consumers unlock their potential for beauty as well as live happier, healthier and more enriching lives.

Overview of the New “Rakuten Kirei℃Navi” Service

■Service launch date: Tuesday, March 12, 2013

■Website: http://kidona.rakuten.co.jp/

■Service overview: A health and beauty service for female consumers that provides beauty advice and information based on basal body temperature data

■Subscription fee: 170 yen per month (consumption tax included)
*Users that terminate their subscription in the first year will be required to pay the retail cost of the thermometer, or 1,900 yen (consumption tax included).

■Eligibility: Open to Rakuten members

■Compatible operating systems: Android 2.3 and higher versions

■How to use: Users that register for the service with their Rakuten member ID can have the thermometer delivered directly to their designated address. Once synced, the app and thermometer will enable users to easily upload and manage their daily basal body temperature.
The app will help female consumers monitor their basal body temperature on a daily basis as well as predict their next menstruation period and date of ovulation. It will also provide beauty advice on the themes of beauty, diet and fine dining that best matches their body temperature reading.

■Editorial supervision: Yasunori Yoshimura, Professor, Department of Obstetrics & Gynecology, Keio University School of Medicine
(President, Japan Society for Reproductive Medicine and former President of the Japan Society of Obstetrics and Gynecology)

■Specially design thermometer: HT-201 (manufactured by: Toshiba Hokuto Electronics Corporation)
*The body temperature data transmission function may not work on certain smartphone models.

■Content (beauty advice) provided by: Contents Partner Co., Ltd.

■Accepted payment methods: Rakuten Anshin Payment Service or Google Wallet

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