Rakuten Global Market: Offering Japanese Quality to the World

June 18, 2018
by Rakuten.today
Rakuten Global Market: Offering Japanese Quality to the World

It was 2009, and Rakuten’s push into global e-commerce had just begun. The recent launch of Rakuten Taiwan had uncovered a strong demand for quality Japanese products. Opening up Rakuten Global Market was a natural step to offer the best of Japan to the world. Rakuten Global Market is an e-commerce platform that allows shoppers from around the world to connect with merchants on the Japan-based Rakuten Ichiba, providing automatic translation, as well as payment and delivery solutions, to create a truly borderless shopping experience. The global-facing site is run by Rakuten’s Cross-Border Trading (CBT) department, who also manage flagship stores […]

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