Rakuten members have earned 2.5 trillion Rakuten Points

September 3, 2021
by Rakuten.today
Rakuten members have earned 2.5 trillion Rakuten Points

Since September 2020, Rakuten users in Japan have earned an additional 500 billion Rakuten Points, taking the cumulative total to a staggering 2.5 trillion — equivalent in value to 2.5 trillion Japanese yen, or around USD 23 billion. The Rakuten Points loyalty program has been around for nearly 20 years. So why has one fifth …