How Harvard Business School Prof. Tsedal Neeley charted the progress of ‘Englishnization’ at Rakuten

December 20, 2018
by Rakuten.today
How Harvard Business School Prof. Tsedal Neeley charted the progress of ‘Englishnization’ at Rakuten

When Harvard Business School (HBS) professor Tsedal Neeley first met Mickey Mikitani in 2011, she didn’t know what to expect. Having spent many years studying globalization practices at multinational organizations, she knew that the Rakuten CEO’s radical decision to change his company’s corporate language from Japanese to English was the right move. She also knew it wouldn’t be easy. Having recently made the surprise announcement to Rakuten’s primarily Japanese workforce that the company was changing its official internal language to English in order to better compete globally, Mikitani turned to his alma mater for help with the fledgling initiative. This […]

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