Rakuten Arena brings fans closer to Shakira with interactive video

November 21, 2018
by Rakuten.today
Rakuten Arena brings fans closer to Shakira with interactive video

Video has never been a more important tool for online marketers. According to a recent article by Forbes, by 2019, “online content will consist of 80% video marketing, and mobile consumption of video content continually rises by 100% annually.” But along with the growing popularity of video also comes more competition amongst marketers to create truly engaging, unique and useful content. With the future of content consumption in mind, Rakuten Arena, the official sports and entertainment hub of Rakuten, unveiled a new interactive video in September that invited fans to help find Shakira’s microphone by clicking or tapping on hotspots […]

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