Romantic dinners? Obligation chocolate? Rakuten tracks global Valentine’s Day trends

February 14, 2018
by Rakuten.today
Romantic dinners? Obligation chocolate? Rakuten tracks global Valentine’s Day trends

It’s often said that there’s no accounting for taste, but recent research from Rakuten Group companies in Japan and the U.S. has turned the expression on its head by literally doing just that – accounting for taste – at least when it comes to Valentine’s Day. In the U.S., Valentine’s shoppers plan to keep […]