How Rakuten is leveraging sports partnerships to transition to a ‘superbrand’: Marketing Q&A with Rahul Kadavakolu

December 7, 2017
by Rakuten.today
How Rakuten is leveraging sports partnerships to transition to a ‘superbrand’: Marketing Q&A with Rahul Kadavakolu

When Rakuten announced it was unifying its global brands, on July 1, 2017, the timing was no accident. That same day the company launched a new global partnership with FC Barcelona, one of the most recognized and respected global brands in sports. Soon after, Rakuten inked partnerships with the defending […]