Congrats, Rakuten Mobile, on 1 year of disruption!

November 1, 2015
by Rakuten.today
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Congrats, Rakuten Mobile, on 1 year of disruption!

In October 29, 2014, we took our first steps in disrupting the mobile communications industry and launched Rakuten Mobile. Around the world, Japan is known for its high living costs, and mobile phones are no exception. With monthly smartphone bills of over 6,500 yen, it is one of most expensive markets in the world, and a market that we saw an opportunity to disrupt. If we would offer the same high level of service at a fraction of the cost (which in this case is one third!), we could really change the mobile communications industry in Japan, and reduce the burden on the customer.[…]