Rebranding a market leader: How Ebates became Rakuten

August 13, 2019
by Rakuten.today
Rebranding a market leader: How Ebates became Rakuten

How do you merge two strong, established companies from different cultures under a single flagship brand? It’s a question that has been asked frequently since Rakuten acquired Ebates, Cash Back leader of the United States, back in 2014. With Ebates recently completing its transition to the Rakuten brand, the answer is clear: with a thorough, multi-tiered, and strategic process that […]

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