Admiral starts as a brand of the British naval uniform in 1914. The logo motif expresses a sleeve badge of the Admiral of Admiral= navy. Manchester United contracts with it as a soccer brand as an innovative sports brand afterwards as British major National club and an official sponsor of English representative in expansion, the 1970s. After the 1980s, it develops as a total sports brand such as the rugby cricket other than soccer. I built the team which became natural and the foundation of the tie-up of the sports brand now. An international brand that the 2000s begins, and the recognition as the high style brand increases in European countries such as Italy and Germany, the Netherlands as well as the U.K., and to develop now in whole world 40 countries including Japan.