Start place was developed in 1924, Adolf and Rudolf Dassler brothers Sports Center for shoes. In 1948, the brothers independently, Adolf founded adidas (adidas) Rudolf Luda (change at PUMA from 1949). "Adidas" and the nickname Adolf "ADI" and "Dassler" appended to it, the brand name. In 1970, unveils basketball shoes of the Alesa "Superstar". Currently, makes athletic shoes not only many sports products.