Starting so far developed in 1924, Adolf and Rudolf Dassler brothers Sports Hall for shoes. In 1948, brother independently, Adolf founded adidas (adidas) Rudolf Luda (incorporated since 1949, PUMA). "Adidas" and the nickname Adolf "ADI" and "Dassler" appended to it, the brand name. In 1970, announces basketball shoes of the Alesa "Superstar". Currently, makes athletic shoes not only many sports products.