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How to fight subsequent pioneered the world from basketball shoes,

Aggressive and defensive management lecture CD / ASICs Chairman Onizuka pleases hachiro, Japan management consultants ' Association

Aggressive and defensive management lecture CD / ASICs Chairman Onizuka pleases hachiro, Japan management consultants ' Association
  • Aggressive and defensive management lecture CD / ASICs Chairman Onizuka pleases hachiro, Japan management consultants ' Association
  • Aggressive and defensive management lecture CD / ASICs Chairman Onizuka pleases hachiro, Japan management consultants ' Association
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講演シリーズ CD

攻めの経営・守りの経営

鬼塚喜八郎
Kihachiro ONITSUKA
[ASICs Chairman]

  講演内容
 

And 錐momi management 七転八起 from burns after the war, broke the world three major sports manufacturer has laid

  プロフィール
 
He was born in 0/1918, Tottori Prefecture.
0/1949, ONITSUKA co., Ltd. established. Embarking on the world of sports shoes, top to top athletes and local schools, retail outlets and supporting strategies to create a foothold.
39 years, Tokyo Olympics play a long-sought stock ago, but trapped in the failure to diversify. We carry large withdrawal strategy, establish a management view of 錐momi. In weight loss management pioneer oil shock when others, this season the best ever financial results, create the Foundation of the great leap forward.
1977: birth of ASICs, to the present.

Sports shoes, clothing, baseball equipment three pillars aimed at sport total corporate, stretching about three times income sales 1.8 times the 3 years. In shoes 60% market share in Japan for athletics is 80% of the most famous players to use. Adopt a high-quality strategy pursued rapidly penetrate into the overseas market, thorough features, safety, utilizing movement dynamics, human engineering, sports medicine. In partnership with world leading designers and athletes in ware, was caught in the scientific features of total fashion strategy, digging an enormous potential market.
 
 
     
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商品について
[Form]CD [Journal] 1982 years [duration: 79 minutes

[Contents]
 And 錐momi management 七転八起 from burns after the war, broke the world three major sports manufacturer has laid
 

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