The latest jacket "Eco proof jacket" of the evolution form that ホグロフス which is the basis of the brand sends to the consideration to environment.
I incorporated a viewpoint of サステナビリティ (sustainability) and planned the extension of life of the wear by doing various parts such as the cause, a button or the zipper of the point of view, "I did not buy a new it, and reuse (reuse) was better" for exchange, repair possibility.
Of course not only the environmental consideration but also a design side, the function side pursue it. I adopt ホグロフス original waterproofing material "PROOF ECO™" (proof Eco) and equip a classical, simple design with a draw cord or the snap button of a hem and the cuffs enabling a fine adjustment of the abundant pocket and comfort.
Of course it is the first place to play an active part in the town use under the severe outdoor environment.
PROOF™ECO 3-layer 52% recycling polyester, 48% polyester, 2-way stretch, fully waterproof and windproof and breathable diamond shape weave with a single jersey polyester backer, 183 g/m², bluesign®approved Hydrostatic head: > 20,000mm, Mouisture Permeability (inverted cup)> 15,000 g/m2/24h
・It is waterproof and it is firm and uses material in consideration for the global environment
・I extend product life by reviewing a design process, and making various parts (button, fastener) exchangeable
・I attach elastic ウェビング to a cord adjuster, the back on the entire surface of the food and maintain activity characteristics under the severe environment
・It is several places of storm pockets, one breast pocket for the accessory at the front desk
・I pursue adjust possibility, better comfort through a cord using a pocket in the hem circumference
・The sleeve rotation pursues tight fitting characteristics with button specifications
In 1914, Victor began small production in the farming hut (Drängs tugan) in the home farm.
And I went around the neighborhood on a bicycle and foot with the backpack which I made in this way and have begun to sell to a farmhouse and a forestry worker, children who went to school.
According to the sales kit which Victor made, the real first product is recorded in a backpack for the attending school as follows.
"The backpack with the flap which there was no outside pocket in product number 6 and lined with the leather. Use of waterproof of blue system gray or the brown.
Size 33x 35c m, price one dozen 10.80 kronor, one 0.90 kronor (cloth number 3677).
Because work got on track, Victor registered a company as "W. Haglöf, Ryggsäck s fabrik, Torsång" in 1916. The company gradually developed.
The backpack of Victor gained popularity, and the sale area spread, too. I open a new factory to expand the production of products system full of inventive ideas in 1935.
In addition, in the late 1940s, HAGLÖFS came to perform the naming of the product with expansion of the assortment of goods more frequently. Most of product names were related to nature and outdoor activity, and this tradition is inherited today.
Many characteristics to be seen in modern HAGLÖFS product come from the value that Victor ホグロフ came as a base of the company since foundation.
Is solid, making it with superior quality and serious consideration of the choice of the material and the high durability becomes the core sense of values in those days without still changing.