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Buy directly from shops in Japan

Quality products shipped to your doorstep. While they may not be native English speakers, the friendly staff at each store is ready and willing to help assist you.

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Easy payment process

Many of our shops accept payment by credit card or by other methods such as PayPal, Alipay, UnionPay, and more

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Worldwide Shipping

We have shipped to over 200 countries and regions.

Shipping Fees Tax & Customs Duty Return Policy

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We strive to ensure that our customers can have a safe and enjoyable shopping experience.

Customer Protection Program

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Points Reward Program

Earn Rakuten Super Points whenever you shop and redeem those points to save.
1 Rakuten Super Point ⇔ 1 JPY
You will receive 1 point for every 100 JPY you spend.

What are Rakuten Super Points? How to Check Your Point Balance How to Use Your Points

*Only first time orders made at a single shop over 6,000 JPY are eligible *1 Point ⇔ 1 JPY

Get Rewarded in Easy Steps!

Campaign Rule

Point Present Rule

What is the benefit of this promotion?

If you spend more than 6,000 JPY in a single order on your first purchase at Rakuten Global Market or Rakuten Ichiba during the promotion period, you will receive 1,000 Bonus Rakuten Super Points** (see below for details)

What are the rules for the New Customer Promotion?

Bonus Rakuten Super Points are granted only when new customers make their first purchase over 6,000 JPY in goods for one single order.
You must be a registered Rakuten Global Member ( Click here to register now for free ).
You must click the "Enter to receive 1,000 points" button to be eligible for receiving points.
Effective as of June 1st, 2019: your order must be shipped either to an address outside of Japan, or shipping address within Japan provided by our official forwarding companies on Rakuten Global Market or Japan Rakuten Ichiba to be eligible for this promotion. Click here to find out who our official forwarding companies are.
Shipping costs, gift wrapping fees, and import duties (if any) will not be counted toward the purchase amount of your order.
Unfortunately, out-of-stock items and cancellations will not count towards your final purchase amount, and may affect your eligibility to this promotion (even if the cancellation was not initiated by you).
In case that you use any discount coupon to purchase, the purchase amount will be calculated based on the item price after the discount is applied.
Any cancelled orders will not qualify for this promotion, regardless of whether the cancellation was initiated by you or the merchant.
Total amount of order must exceed 6,000 JPY after usage of coupons. Points calculation is based on the purchase value (including tax) and after any coupons are applied.
Effective as of December 1st, 2017: Entry month and purchase month must be the same month to be eligible for the Rakuten Super Points. If you make an entry but did not purchase the same month, you can enter again and make a purchase.
One person will be granted the welcome points only one time.

When will I receive my 1,000 Bonus Rakuten Super Points?

Effective October 1st, 2017:

If you make an entry and a purchase between 1st to the end of the month, your Bonus Rakuten Super Points will be rewarded at the end of the following month and will expire in 30 days.

For example, if a purchase is made on 1/15/2017, Bonus Rakuten Super Points will be rewarded on 2/28/2017 and will expire on 3/30/2017 23:59PM (Japan Standard Time). Make sure you subscribe to our email newsletter so we can notify you when your Bonus Points are available. Please make sure to spend your Bonus Points within the allotted time period, otherwise they will be void.

Remarks

Rakuten reserves the right to disqualify any participant who is ineligible or is judged to have violated the terms and conditions of this promotion in its own discretion.
This promotion may be changed, stopped, or terminated by Rakuten Global Market without any prior notification.
*All dates and times are according to Japan Standard Time (JST).
**Use of the Rakuten Super Points is only valid on Rakuten Global Market and is subject to the rules as set out in the help page. » Rakuten Super Point
This agreement has been prepared in multiple languages for your reference and convenience. In the event of any inconsistency, the English version shall apply.

Other Contents on Rakuten Global Market

From our very own recommended products to special event pages, you will definitely discover something new and interesting.

Wacoal

Wacoal is known the world over as a Japanese brand for supporting women's beauty.Wacoal has developed products that support muscle movement and reduce muscle fatigue during exercise as well as those that focus on the balance and shape of the body.

Valentine's Day Gift

Why not send that special someone a gift of popular sweets, flowers, watches, and many more?

2020 Grab Bags

Try your luck with these reasonably priced grab bags stuffed with assorted fashion, beauty, kids and other goods.

Panasonic

Best Quality from Japan to the World

BEST SELLERS 2019

Let us introduce the products sold at Rakuten Global Marktet from the 1st to 3rd place by genre ranking!

Japanese Digital Camera

This Japanese Digital Camera Catalog features the finest Japanese digital cameras, and we are confident that you will find one that's perfect for you.

Newly Opened Shops

Explore newly opened shops! 2,000 JPY off coupon available at new shops. Discover and buy products now.

Holiday Gift Guide

Shiseido is Japan's most famous cosmetics brand. It offers a diversifying sense of values around beauty while also cherishing Japan's unique sense of beauty.Who do you want to give a present to this holiday season? Use this gift guide to find a unique and high-quality Japanese gift for that person.

Audio-Technica

Best Listening Experience from Japan

Model Train

Model trains - a hobby for adults. Rakuten Global Market introduces beginner-friendly goods from the standard N, HO, O gauges to handy starter kits by brand, and goods to enjoy model trains even more. Enjoy the charm of model trains to the fullest!

Baby Product Shopping Guide

Here's a baby supply guide that shows you what you need for your baby according to their development and situation.We've selected easy-to-use Japanese products both the parents and the baby can trust, for each age of the baby.

Shiseido

Shiseido is Japan's most famous cosmetics brand. It offers a diversifying sense of values around beauty while also cherishing Japan's unique sense of beauty.

Voice of Global Customers

Find out what shoppers from over the world have commented about their shopping experience, products they’ve purchased and promotions.

Casio

Innovation Meets Resilience

2019 Japan Halloween Night

Get unique Halloween costume ideas from Japan! Rakuten Global Market brings a wide range of costumes for kids, women, and men at a reasonable price.

Pet Products

Pet products from clothes, toys, training goods, toiletry goods, and more are available for your cats and dogs!

Merchants meet the world

Introducing popular shops from different regions of Japan, selling on Rakuten Global Market. Read about their stories of why they have started to sell items to overseas, behind the scene stories with customers, shops’ recommended items and more.

48Kawaii ITEM Selection

Introducing you the most ‘Kawaii’ (cute in Japanese) item selections from Japan by Rakuten Global Market’s marketers Angie & Jeffrey

Japanese Storage Items

Make your room tidy and organized with storage items from Japan! With these stylish and useful items, you can also learn cleanup techniques!

Top Selling Items of the Last 10 Years

Selected top 3 selling items of the year from 2009 in Rakuten Global Market and trending items popularly sold in Japan in the last decade.

DHC

DHC is a Japanese brand that works with cosmetics and healthy foods.

Are You Ready for the New School Year?

Quality Japanese back to school products to last through the whole school year

Maternity Must-Haves

We have picked up what you need in what stage, from early to late stages of pregnancy.

Japanese Canned Food

Let's enjoy delicious Japanese canned food! Have fun trying out a recipe using canned food with your friends!

Classic Game

Relive those exciting memories!

Japanese Food Festival

Experience the taste.

RMK

A makeup base that covers pores and dullness and creates a smooth and hydrated base. Comes in various textures, from watery to creamy.

Suncare essential

Sunscreen and suncare products from Japan

Happy Father's Day

Say “thank you” with a special gift from Japan

HAPPY MOTHER'S DAY

Special Gifts from Japan

Shop of the Year

Introducing the shops that have won Rakuten Global Market's most prestigious Shop of the Year award!

Cherry Blossom Collection

We bring you cherry blossom themed products from Japan. We have a range of goods in a spring mood, including pink accessories and cosmetics, cherry blossom-scented perfumes and teas, and floral Japanese tableware. Cherry blossoms are known as “sakura” in Japanese. They are not only synonymous with Japanese culture, but are flowers that have now come to be loved all around the world because of cherry blossom viewing.Why not spend an extra-special spring surrounded by pretty sakura goods?

Let ′ s go camping!

From tents and outfits to cooking tools, sleeping bags and backpacks: we have a wide variety of high quality camping gear from Japan!

Weak Yen Big Savings

With the Japanese yen currently weaker, it is a great time to buy things from Japan! Great value products that are a bargain to buy now that the yen is weaker.

MEET JAPAN MEET TOKYO

The city of Tokyo, awaiting its turn to host the 2020 Olympic Games, is creating its own unique style, via the concept of "a city that promises a diverse array of enjoyment, by constantly generating new styles, while intersecting traditional ways with innovation. In this article, we will introduce products related to the various districts of Tokyo.

Japanese Minimalism

A harmonious & stylish lifestyle begins at home

Kimono -Traditional Japanese Clothing-

Rakuten Global Market offers over 1 million women's and men's kimono, obi, geta, tabi socks, and more!Learn what defines a kimono and its differences from other traditional Japanese clothing, the yukata. Read about the Japanese kimono's long history and master how to wear this traditional garment.

Sweets from Hokkaido

Try out these highly recommended sweets from Hokkaido

Electronic Appliances

Technology development has strongly supported Japan's post-war economic recovery. Electronic appliances featuring unique Japanese ideas are especially popular among foreign tourists in Japan, and are being highly evaluated on the aspects of quality and utility. Today we’d like to introduce a few practical yet unique household electronics that were invented by the Japanese, starting with rice cooker, washlets and LED.

Japanese Sake & Shochu

Now, Japanese liquor is known overseas as sake. And as Japanese liquor increases in variety, it is widely enjoyed by women and young generations as well.I would like to gather and introduce Japanese liquor, which is a piece of Japanese culture that lives on to this day.

Janpanese Bento Boxes

Japanese bentos (lunch boxes) are gaining unprecedented development worldwide. Here, we will introduce a wide variety of bento containers and items you will need to create everything from traditional bentos down to character bentos. On top of that, we will also share some easy recipes to help you create your very own cute bento lunch!

Japanese Cosmetics Hall of Fame

Check out these trendy beauty products from Japan.Each item featured is a popular cosmetic on Rakuten Japan.

CANMAKE

Adorably trendy Japanese makeup

Samantha Thavasa

Handbags to accent your life

Japanese Martial Arts

Let us introduce the history and varieties of Japanese martial arts. Hope you learn the appeal and diversity of martial arts!

Japanese Kawaii Stationery

This time, we will introduce some cute and attractive, but yet practical, Japanese creative stationery. Let's take a look!

HARUTA

Comfortable traditional shoes, made in Japan

Instant Curry

We will introduce the various tastes and types of instant curries of the amazing invention of instant curries. We will also share about the history of its development!

Instant Noodle

We will introduce the various tastes and types of noodles of the amazing invention of instant noodles. We will also share about the history of its development and unique ways to eat instant noodles!

Citizen

Global craftsmanship from Japan

YONEX

The world leader in Golf, Tennis and Badminton equipment. We are a company driven by technology, so we constantly explore new materials, new designs and new ways of improving your game.