48Kawaii ITEM Selection Introducing you the most ‘Kawaii’ (cute in Japanese) item selections from Japan by Rakuten Global Market’s marketers Angie & Jeffrey

Who are Angie & Jeffrey?



Digital marketer at Rakuten Global Market. Familiar with all the cool stuff selling on the platform (part of my job too). 2019 marks the 4th year of my life in Japan, shopping and finding cute bakery/cafes are my biggest motivators living in this great country!



Digital marketer at Rakuten Global Market, just moved to this country recently. Big fan of Japanese Anime and foods. I know there are people having great interest in Japanese products, but don't know what to shop for - here is a great line-up of high-quality Japanese products for you, enjoy!


Japanese stationery is full of great ideas that would make your life much easier in every way! Having all these cool stationery in hand, you might find it fun to work/study too!

Home & Life

Looking for cool stuff in Japan is always fun and exciting. We have put together a line-up of 12 cute yet wacky gadgets/décor that you might find useful or fascinating… Enjoy!


Japanese kitchenware is famed for their aesthetic design and durability. Some of the products in this line-up are not only great to use, but also for collection purpose - let's take a look!

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