is Japan's most famous cosmetics brand. It offers a diversifying sense of values around beauty while also cherishing Japan's unique sense of beauty.
Introducing Shiseido's popular and best-selling products!
A serum loved by people worldwide who, regardless of race, age, or gender, can't go without it.
ELXIR SUPERIEUR Enriched Wrinkle Cream
A beauty cream to improve the appearance of wrinkles around the eyes and mouth.
MAQuillAGE Dramatic Skin Sensor Base EX
A makeup base that both prevents smearing and cares for your skin. Prevents oily skin, even at night!
A very popular sunscreen that gets stronger when it comes into contact with sweat or water. It also incorporates skincare elements. Easily washed off with soap.
ELIXIR Lifting Moisture Emulsion
A milky lotion that gives you uniformly firm and glowing skin.
MAQuillAGE Dramatic Rouge
A brightly-colored lipstick that looks beautiful with just one application. Makes your lips look plump ad shiny.
TSUBAKI Hair Care Products
A hair care series that uses using camellia oil to reproduce Japanese women's beautiful hair.
The Collagen Drink W
A beauty drink made of specially-selected components necessary for firm and supple beauty.
Products by Type
Introducing Shiseido's varied beauty goods, from basic cosmetics to makeup to body and hair care products!
Products by Brand
Introducing Shiseido's main cosmetics brands. There are a wide variety of brands, from reasonably priced cosmetics that are even sold at drug stores, to high-end cosmetics sold at places like department stores!
A best-selling mid-priced skincare line developed in Japan. It gives your skin "tsuyadama", glossiness that making your cheeks look firm, translucent, and youthful.
A best-selling mid-priced makeup line. It includes foundation, lipstick and many other very popular makeup products for which Shiseido is known!
A brand designed for sensitive skin. It protects your skin from recurring dryness and develops the barrier functions of beautiful skin. Every product was designed with delicate skin in mind, ensuring minimal irritation.
An expert brightening brand that prevents skin blemishes and freckles. It continues to evolve through the use of new technologies and active brightening ingredients developed via cutting-edge research into anti-blemish protection.
A best-selling low-priced skincare brand. It features three product lines, with each taking a different, effective approach depending on our preferred kind of skin - smooth, supple and radiant, or white.
A low-priced makeup brand developed in Japan. Targeting women in their 20s and 30s, it offers functional, elegant cosmetics.
A reasonably-priced and highly practical skincare brand. It is designed for the busy modern woman, and besides facial cleanser and makeup remover, it also has expanded into products such as skincare, body soap, and sunscreen.
A low-priced makeup brand targeting women in their late teens to 20s who value their originality. The brand name "MAJOLICA MAJORCA" conjures up a spell that grants women's wish to become beautiful.
Clé de Peau Beauté
The Shiseido Group's most high-end cosmetics brand. Its core skincare products make use of the very latest in dermatological expertise.
A skincare and makeup brand mainly sold at department stores. Its concept is "making the skin beautiful from the core."
With Japan's aging population, this general brand was launched in 2015 with the goal of setting a new standard of beauty for senior women over 50. It helps today's female seniors shine in their own way.
SHISEIDO GINZA TOKYO FUTURE SOLUTION LX
A classic anti-aging care line. It blends Japan's unique richness with advanced technology inspired by research into the longevity of plants.
A male-oriented brand that brings out the new charm of youth and supports them as they "evolve into adulthood". Centered on hairstyling items, with other popular products including facial cleansers.