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20% Points Backs!

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A New Discovery Every Day

It's been a remarkable 20 years and we'd like to extend a big "thank you" to our loyal customers around the world.
If this is your first time visiting us, welcome!
Check out a snapshot of Rakuten's achievements and learn about our dedication and commitment to empowering Japan and the world below.

Our History

1997
1997
Rakuten was established with 1 server, 6 employees, and 13 shops.
1997
2002
We launched our membership loyalty program, enabling customers to earn Rakuten Super Points with every purchase
2004
2004
Entered the world of sports with our professional baseball team, the Rakuten Golden Eagles
2005
2005
Strengthened our financial business by issuing a credit card
2008
2008
We launched Taiwan Rakuten
2011
2011
Rakuten Ichiba achieves over 1 trillion yen in gross transaction value
2011-05
2011-05
"Rakuten Global Market" launched in May, becoming our window to the world.
2012
2012
Acquired Kobo, propelling ourselves to be the leader of Japan's E-Book industry
2013
2013
Rakuten Eagles won their first ever Japan Series Championship
2014
2014
Strengthened telecommunication and O2O services with acquisition of Viber and opening of Rakuten Café
2016
2016
Developed new businesses and trials, such as conducting drone delivery service to a golf course

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