A New Discovery Every Day

It's been a remarkable 20 years and we'd like to extend a big "thank you" to our loyal customers around the world.
If this is your first time visiting us, welcome!

Discover 20 Japanese Inventions

Many of the creature comforts we take for granted today are iterations and improvements on an initial design. Japan is the home of many of these great inventions -- why not learn about some of them today?

  • Instant Noodles
  • Instant Curry
  • stationery
  • Japanese Martial Arts
  • Coming soon

Shop 20 Japanese Brands

From the world-reknowned to the utter surprise, Japanese quality and craftsmanship astounds the world over. Find your favorites or discover something new when you shop with us.

  • Samantha Thavasa
  • Audio-Technica
  • Panasonic
  • Wacoal
  • Casio
  • Citizen
  • Shiseido
  • Yonex
  • Coming soon

20000 points present!

Participate in 3 Easy Steps!

  • Enter Drawing

    Click the "Enter for a chance to win" button and register to be eligible for the drawing. You may enter once every campaign period.

  • Register

    Register on Rakuten Global Market and enjoy easy access to thousands of products shipped direct from Japan. We will inform you via e-mail if you are a winner.

  • Receive Points

    We will notify you by e-mail if you are a winner. You can use these points to save on your purchase at Rakuten Global Market!

Campaign Rule

Point Present Rule

Campaign Period
9/21/2017 00:00 - 12/20/2017 23:59 (JST)
What is the benefit of this promotion?
Each entry period is from the 21st of the current month to the 20th of the following month. If you enter the lottery within an entry period, you will have a chance to win 20,000 Bonus Rakuten Super Points.** (See below for details)
20 winners are selected for each entry period and will be notified by email when Bonus Rakuten Super Points are granted.
What are the rules for the 20th Anniversary Special Lottery Promotion?
1. Bonus Rakuten Super Points are granted only when you are selected as a winner.
2. You must enter the lottery within an entry period to be eligible for the lottery.
3. You must click "Enter to win 20,000 points" to be eligible for the lottery.
4. You must be a registered Rakuten Member to be eligible for the lottery. » Register now for free
When will I receive my 20,000 Bonus Rakuten Super Points?
You will receive your Bonus Rakuten Super Points on the 2nd of the month after your entry period, and they will expire at the end of the month you received them.* Winners will be notified by email).
For example, if you enter on 9/21/2017 and get selected as a winner, you will receive Bonus Rakuten Super Points on 11/2/2017 which will expire on 11/30/2017 23:59. If you enter on 10/20/2017 and get selected as a winner, you will still receive Bonus Rakuten Super Points on 11/2/2017 which will expire on 11/30/2017 23:59 (JST).*
Make sure to subscribe to our email newsletters so we can notify you when you win Bonus Rakuten Super Points. Please use your Bonus Rakuten Super Points within the alloted time period, or they will expire.
Rakuten reserves the right to disqualify any participant who is ineligible or is judged to have violated the terms and conditions of this promotion in its own discretion.
This promotion may be changed, stopped, or terminated by Rakuten Global Market without any prior notification.
*All dates and times are according to Japan Standard Time (JST). **Use of Bonus Rakuten Super Points is valid on services provided by Rakuten Inc. such as Rakuten Ichiba and Rakuten Global Market (with a few exceptions) and is subject to the rules set out on the help page. » Rakuten Super Point
This agreement has been prepared in multiple languages for your reference and convenience. In the event of any inconsistency, the English version shall prevail.

Our History

Check out a snapshot of Rakuten's achievements and learn about our dedication and commitment to empowering Japan and the world below.

Rakuten was established with 1 server, 6 employees, and 13 shops.
We launched our membership loyalty program, enabling customers to earn Rakuten Super Points with every purchase
Entered the world of sports with our professional baseball team, the Rakuten Golden Eagles
Strengthened our financial business by issuing a credit card
We launched Taiwan Rakuten
Rakuten Ichiba achieves over 1 trillion yen in gross transaction value
"Rakuten Global Market" launched in May, becoming our window to the world.
Acquired Kobo, propelling ourselves to be the leader of Japan's E-Book industry
Rakuten Eagles won their first ever Japan Series Championship
Strengthened telecommunication and O2O services with acquisition of Viber and opening of Rakuten Café
Developed new businesses and trials, such as conducting drone delivery service to a golf course

New to Rakuten Global Market?

Check out our Quick Start Guide and get started shopping on Rakuten Global Market.

Quick start guide