A New Discovery Every Day
Rakuten was established with 1 server, 6 employees, and 13 shops.
We launched our membership loyalty program, enabling customers to earn Rakuten Super Points with every purchase
Entered the world of sports with our professional baseball team, the Rakuten Golden Eagles
Strengthened our financial business by issuing a credit card
We launched Taiwan Rakuten
Rakuten Ichiba achieves over 1 trillion yen in gross transaction value
"Rakuten Global Market" launched in May, becoming our window to the world.
Acquired Kobo, propelling ourselves to be the leader of Japan's E-Book industry
Rakuten Eagles won their first ever Japan Series Championship
Strengthened telecommunication and O2O services with acquisition of Viber and opening of Rakuten Café
Developed new businesses and trials, such as conducting drone delivery service to a golf course
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