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Our People and Service

The Rakuten Group believes that to achieve sustained growth in the midst of rapidly changing operating conditions, it must engage in businesses that are socially meaningful and considered necessary by society at large. Our management is guided by the principle of empowering people and society through the Internet. Through our own growth, we will provide services that earn high levels of satisfaction from customers and business partners, create opportunities for growth for many, and contribute to the transformation and development of society. The Rakuten Group therefore works vigorously every day to not only earn the trust of merchants, customers and business partners, but also share a set of values with all stakeholders, including shareholders and all Rakuten Group employees, and pursue business development. We are dedicated to high growth and carrying out business with pride and sincerity.

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