Rakuten IT School
National Championship 2016
Through the web pages, the value of the offers are conveyed to the customer
The students built retail plans for products and travel plans that can be purchased online. Their actual preformances are taken into the National Championship results.
Innovative presentations from each team
Students use their creativity to stand out during the preliminaries and reach the finals.
Special guest talk
Celebrities, merchants and hotelier shared their stories with the students. This year, Ayaka Hirahara (singer) and Takeshi Matsuda (athlete) joined the event.
On January 13, 2017, 63 teams from all around Japan, each representing one school, gathered in Tokyo Midtown Hall to compete on stage in front of an audience of professionals. They gave innovative presentations to explain about their marketing strategies and retail pages, hoping to become the number one team in Rakuten IT School National Championship 2016!
The team built its retail plan, based on the gauze kit "Hazimari", from the point of view of a new mum.
Until now, we were only on the "buying side" and being on the "selling side" was a first.
It was interesting to experience how difficult it is to build those web pages that we usually browse without paying attention.
The team sold bath salt lucky bags targeting men in their 40s.
At first, understanding the meaning of "F.A.B." and expressing it on a page was difficult. We had no knowledge of how a web page was built so we had to start from zero. But little by little, with our team's efforts, we were able to come to that point and we enjoyed it.
The team advertised a tongue cleaner as new habit to take against bad breath.
We never had the opportunity to make a presentation in front of an audience until today. But with this activity, being able to do so had a big impact on me and on my self-confidence.