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Sustainability
Green Energy Energy Friendly to Both People and the Environment

Modern society is dependent on fossil fuels and nuclear energy. However, the radiation crisis in Fukushima has forced us to rethink the ways we produce and consume energy. As a corporation, Rakuten is committed to implementing services aimed at promoting green energy solutions that are friendly to both people and the environment.

Bringing the Power of Nature into People's Lives: Rakuten Energy
In July 2012, Rakuten launched Rakuten Solar, a high quality, low-cost solar power system and lithium-based battery system sales service aimed at consumers for home use.
Supporting the Solar Bear Fund with Rakuten Edy
Rakuten Edy, Inc., provider of the Edy prepaid rechargeable smart card, features an eco-point program to encourage green living. Customers who purchase green consumer electronics or build or remodel their home using eco-friendly materials earn points which can be exchanged for a variety of products and services.

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